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With so many choices of craft beers, bartenders are trained to make the customer's experience relaxed and simple. The knowledgeable bartenders allow customers to learn about the beer they drink. Read the full story here.

The Experience

Selection Process

Community Impact

With more than 500 beers available at all times, iTap requires an seasoned expert to manage the selection process. "I'm just crazy, crazy, crazy passionate about beer," Jonathan Whitaker, the general manager, said. View the audio slideshow here.

The environment of iTap has provided a new scene for bar-goers to enjoy in downtown Columbia. The face of craft beer consumers are becoming younger, general manager Jonathan Whitaker said. Watch the video here.

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